(Interestingly, that definition of “meeting online” includes more than just online dating sites, and includes all sorts of social networks and online communication.) But for many people, there is a growing body of evidence that online dating simply doesn’t work. If you’re aged 50 or over, finding a partner online is even more complicated.
You’re not looking for the same things you were when you were young: you’re not typically looking to settle down and have kids, for example!
Your reasons for finding someone are often broader and more diverse; you may not even be really sure if it’s romance you’re looking for at all.
Add those complications to the fact that online dating is, for many people, a thoroughly dispiriting experience, and it’s no wonder that older adults are more likely to rate it as a negative experience than any other demographic. If people are finding love through online dating sites, why does it fail so many others?
When you encounter one of these profiles, you haven’t met your ideal partner.
You’ve just met someone who is good at telling you what you want to hear.
You would at least talk to someone before you’d go anywhere near finding out what their pet preferences were …
The industry has completely transformed a fundamental aspect of human communication, changing how we meet new people and go looking for partners.
To answer this, let’s take a look at some of the main reasons online dating doesn’t work. Researchers in the UK recently calculated the odds of finding a compatible partner if they used the average person’s requirements (in terms of desired age, physical requirements, location, and so on).
They found that just over 84,440 people in the UK fit the average person’s requirements, from an adult population of 47 million. In other words, applying the average person’s filters when it comes to finding a compatible partner gives you less than a 1 in 500 chance of being successful.
In the US, online dating is now the second most common way for heterosexual couples to meet (behind introductions through friends). After millions of years of human evolution, and thousands of years of the development of human society, humans had settled on the idea that in-person interactions through fun, face-to-face social activities were the best way to meet new people.
And then along came online dating to blow that idea away.
To make matters worse, most people suck at selling themselves, and do a terrible job of their profiles.